Diagnostic-first · Ontario-wide

Pest control marketing for Ontario operators that fills your routes.

Start with a free written SEO audit of your site and search presence. Then a strategy session with Chris on what's costing you booked jobs, and the order to fix it. If you want the work done after that, that's a separate conversation. No retainer pitch.

Book your free SEO audit See the gaps
$90.92 home-services CPL (WordStream)
3–5 days audit turnaround
$0 audit and session
SERVICE AREA · ROUTE MODEL density view
Stops booked
62
Open slots
11
Board
Example
Where routes leak revenue

Three gaps every pest control route runs with.

It's rarely a demand problem. It's a coverage problem. Leads arrive where you can't catch them, and trucks drive miles between stops they shouldn't have to.

Gap 01 · Coverage

Dead zones on the map

You're not bidding the ZIPs you can profitably reach, and you're paying for ones you can't. We draw the service area to your real drive time, not a 30-mile radius guess.

Gap 02 · Speed

Leads call your competitor first

Pest is urgent. The first operator to pick up wins the job. While you're on the truck, our system answers, texts back, and books in under two minutes, every time.

Gap 03 · Density

Too many windshield miles

Two trucks, same stops, same prices. The one with clustered stops spends less of the day driving. We bias new bookings toward streets you already serve.

The engine

We don't hand you a dashboard. We fill the board.

The audit comes first and it's free. Everything below is the paid work, and it only starts if you decide you want it.

01

Ads built by pest type

Separate campaigns for termites, bed bugs, mosquito, rodents, and general pest. Each earns its own Quality Score, each pointed at the right landing page.

02

Speed-to-lead answering

Missed-call text-back and instant routing so every lead gets a human (or a booked slot) before they dial the next name on the list.

03

Local Services Ads & Google Guaranteed

We get you the badge, manage the budget, and dispute the junk leads so you only pay for jobs worth booking.

04

Review velocity engine

An automatic ask after every completed job. Your star count climbs, your map rank follows, your CPL drops.

05

Recurring-plan upsell

One-time sprays become quarterly contracts. We build the offer and the follow-up that turns a single job into route-anchoring recurring revenue.

What a home-services lead costs · WordStream 2026
Cost per click$8.33
Click-through rate6.47%
Conversion rate8.05%
Cost per lead$90.92

HOME & HOME IMPROVEMENT · 13,474 US CAMPAIGNS · USD MEDIANS · SOURCE

Same engine, every job type

Whatever you treat, the math is the same.

We split the loud, cheap keyword from the profitable one, so each service line earns its own Quality Score and lands on a page that actually answers the question.

V·01

General pest & recurring

Ants, spiders, roaches. The volume base, built for quarterly plans rather than one-and-done.

V·02

Termite & WDO

High-ticket, high-intent. The keyword that pays for the whole account when it's split out.

V·03

Bed bugs & emergency

Pure urgency. Speed-to-lead is everything; the fastest callback books the job.

V·04

Mosquito, wildlife & commercial

Seasonal spikes and contract revenue. Budget paced to the curve, not the calendar.

One more place routes leak

When someone asks ChatGPT for pest control in your city, is it you?

Homeowners used to find pest control with a short Google search. Plenty still do. But a chunk of them now ask ChatGPT, Google's AI Overview, or the assistant on their phone. The answer comes back as a short list. Two or three operators get named. The rest don't exist for that customer. We get you named.

Check 01 · ChatGPT

Ask ChatGPT for the best pest control company in your city.

Open ChatGPT. Ask it. Scroll the answer. Are you in it? If not, the reason isn't your work. Your site doesn't tell the AI clearly enough who you are, where you treat, and which pests.

Check 02 · AI Overview

Ask Google what pest control costs.

Search Google for it. Look at the AI Overview at the top. Is your business named? Linked? If the AI is answering the customer before they ever see the blue links, and you're not in that answer, the customer never reaches your site.

Check 03 · Voice search

Ask your phone who removes wasp nests nearby.

Ask Siri. Ask "Hey Google." Voice answers pull from the same signals as the AI answers. If you're invisible on one, you're usually invisible on all three.

What it takes to show up

Three things. That's it.

  • A site that says exactly what you do, where you treat, and for whom, in language a machine can read.
  • Reviews and mentions where they count. Google, Facebook, industry directories, the local press.
  • Service pages that answer the question. Not pages that say "call us today" and stop.

The operators that win the AI mention almost always win Google too. It doesn't run the other way. Winning Google won't get you the mention. That takes specific work, and it's not what most pest control operators are doing.

Book your free SEO audit
The numbers

Booked jobs. Not impressions.

$90.92
average cost per lead in Home & Home Improvement, the closest category to pest control
WordStream 2026 · US campaigns, USD
$66.69
average cost per lead across all 23 industries in the report
WordStream 2026 · US campaigns, USD
30 days
about how long most ad changes take to stick
WordStream 2026
Field guides

The playbook, in the open.

The same material the diagnostic is built on, written for Ontario pest control operators, one question per page.

Start here

Pest Control Marketing in Ontario

The operator's guide. The three gaps, the fix order, the seasonal calendar, and what it should cost.

Money

What marketing costs in Ontario

CPC and CPL benchmarks, what $1,000–$5,000/month actually buys, and the budget mistakes that waste the most.

The third engine

Getting named by ChatGPT & AI search

Why some operators get named in AI answers and most don't, plus the site work that changes it.

More guides: Why is my business slow? · Advertising in Ontario · The slow-season playbook · More jobs, same budget · The map pack playbook

Your market: Windsor · London · Hamilton · Kitchener · Guelph · Burlington · Oakville · Cambridge · Sarnia · Chatham · Brantford · Woodstock · Stratford · St. Thomas

Straight answers

What you're actually agreeing to.

Three things pest operators say before they book. Answered plainly.

"This is just a sales call with extra steps."

The audit is written before you ever talk to anyone, and it's yours to keep whether or not we work together. The session is a working conversation about the fix order and what each fix is worth in your market. If your account doesn't have meaningful upside, we say so in writing.

"I'm on the route. I don't have time for a meeting."

The form is five fields, about two minutes. We take 3–5 business days and need no login access to your account. Then one short session with Chris, booked when it suits you, and you keep the document either way.

"I'd rather fix it myself."

Good. Most of what the audit finds is operator-fixable: Google Business Profile completeness, answer speed, review velocity, campaign structure by pest type. Hand the document to your team or your current provider.

Book your free SEO audit

Five fields, about two minutes. The written audit is yours to keep.

Get started

Let's see the gaps in your route.

Five fields, about two minutes. You get a written SEO audit of your site, your Google Business Profile, and whether AI engines can find you, plus a session with Chris to walk through it. The document is yours whatever you decide next.

What the benchmark says. The average home-services Google Ads lead costs $90.92, across 13,474 US campaigns in WordStream's 2026 benchmarks (USD). There's no pest-control or Canadian cut, so treat it as a yardstick, not a forecast. The audit shows where your own number sits. See the benchmarks.

Book your free SEO audit How it works
A pest control technician with a sprayer and clipboard walks to a job on a brick residential street, with the service van parked at the curb.