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Start with a free written SEO audit of your site and search presence. Then a strategy session with Chris on what's costing you booked jobs, and the order to fix it. If you want the work done after that, that's a separate conversation. No retainer pitch.
It's rarely a demand problem. It's a coverage problem. Leads arrive where you can't catch them, and trucks drive miles between stops they shouldn't have to.
You're not bidding the ZIPs you can profitably reach, and you're paying for ones you can't. We draw the service area to your real drive time, not a 30-mile radius guess.
Pest is urgent. The first operator to pick up wins the job. While you're on the truck, our system answers, texts back, and books in under two minutes, every time.
Two trucks, same stops, same prices. The one with clustered stops earns 25% more per hour. We bias new bookings toward streets you already serve.
The audit comes first and it's free. Everything below is the paid work, and it only starts if you decide you want it.
Separate campaigns for termites, bed bugs, mosquito, rodents, and general pest. Each earns its own Quality Score, each pointed at the right landing page.
Missed-call text-back and instant routing so every lead gets a human (or a booked slot) before they dial the next name on the list.
We get you the badge, manage the budget, and dispute the junk leads so you only pay for jobs worth booking.
An automatic ask after every completed job. Your star count climbs, your map rank follows, your CPL drops.
One-time sprays become quarterly contracts. We build the offer and the follow-up that turns a single job into route-anchoring recurring revenue.
PROJECTION · MODELLED ON VERTICAL QS-CURVE BENCHMARKS · NOT A GUARANTEE
We split the loud, cheap keyword from the profitable one, so each service line earns its own Quality Score and lands on a page that actually answers the question.
Ants, spiders, roaches. The volume base, built for quarterly plans rather than one-and-done.
High-ticket, high-intent. The keyword that pays for the whole account when it's split out.
Pure urgency. Speed-to-lead is everything; the fastest callback books the job.
Seasonal spikes and contract revenue. Budget paced to the curve, not the calendar.
People used to type "pest control near me" into Google. Plenty still do. But a chunk of them now ask ChatGPT, Google's AI Overview, or the assistant on their phone. The answer comes back as a short list. Two or three operators get named. The rest don't exist for that customer. We get you named.
Open ChatGPT. Ask it. Scroll the answer. Are you in it? If not, the reason isn't your work. Your site doesn't tell the AI clearly enough who you are, where you treat, and which pests.
Search Google for it. Look at the AI Overview at the top. Is your business named? Linked? If the AI is answering the customer before they ever see the blue links, and you're not in that answer, the customer never reaches your site.
Ask Siri. Ask "Hey Google." Voice answers pull from the same signals as the AI answers. If you're invisible on one, you're usually invisible on all three.
Three things. That's it.
The operators that win the AI mention almost always win Google too. It doesn't run the other way. Winning Google won't get you the mention. That takes specific work, and it's not what most pest control operators are doing.
The same material the diagnostic is built on, written for Ontario pest control operators, one question per page.
The operator's guide. The three gaps, the fix order, the seasonal calendar, and what it should cost.
CPC and CPL benchmarks, what $1,000–$5,000/month actually buys, and the budget mistakes that waste the most.
Why some operators get named in AI answers and most don't, plus the site work that changes it.
More guides: Why is my business slow? · Advertising in Ontario · The slow-season playbook · More jobs, same budget · The map pack playbook
Your market: Windsor · London · Hamilton · Kitchener · Guelph · Burlington · Oakville · Cambridge · Sarnia · Chatham · Brantford · Woodstock · Stratford · St. Thomas
Three things pest operators say before they book. Answered plainly.
The audit is written before you ever talk to anyone, and it's yours to keep whether or not we work together. The session is a working conversation about the fix order and what each fix is worth in your market. If your account doesn't have meaningful upside, we say so in writing.
The form is five fields, about two minutes. We take 3–5 business days and need no login access to your account. Then one short session with Chris, booked when it suits you, and you keep the document either way.
Good. Most of what the audit finds is operator-fixable: Google Business Profile completeness, answer speed, review velocity, campaign structure by pest type. Hand the document to your team or your current provider. If you'd rather we did the work, it's month-to-month with no annual contract.
Five fields, about two minutes. The written audit is yours to keep.
Five fields, about two minutes. You get a written SEO audit of your site, your Google Business Profile, and whether AI engines can find you, plus a session with Chris to walk through it. The document is yours whatever you decide next.
What the benchmark says. Pest control cost-per-lead runs about $92 at Quality Score 4 and about $34 at Quality Score 8, a 63% gap on identical spend. That figure is WordStream 2026 plus our own audit pool, not a single client's result. See the data and how it's modelled.