Free audit first. Then we only fix what's actually broken.
We don't sell packages. We diagnose your account, show you the math, and propose work only where the cost-per-lead and route-fill math justifies it. If your Google Ads is working and your GBP is solid, we'll tell you. The audit is free either way.
Diagnostic. Rebuild. Measure. Done.
Each engagement starts with the diagnostic. Everything after that is optional and scope-shaped to what your account actually needs.
The SEO audit
A full written SEO audit of your website and public search presence, based on public signals only — site, GBP, schema, landing-page Quality Score factors, AI visibility — plus a strategy session with Chris to walk through it. You get a document and a conversation, not a pitch.
Turnaround: 3–5 business days. No login access required and none requested.
Inside-the-account ad review
If the diagnostic lands and you want to go further, the next step is a login-level audit of your actual Google Ads / GBP / conversion tracking — Quality Score column, search-term reports, keyword-level conversion data, negative lists, pixel sanity. This is a separate paid engagement, scoped after you've seen the free audit.
We never need ad-account access to deliver Step 01. Step 02 only happens by your call.
Pest Control Google Ads Management
Restructure into separate ad groups per service (quarterly residential, commercial, wasps, rodents, ants, bed bugs, wildlife exclusion, termites), rewrite ad copy to lift Quality Score, add negative keywords to stop the bleed, and rebuild conversion tracking so you can see which job type is actually paying. Includes Lead Form Extensions, Local Services Ads (LSA) setup where eligible, and Meta/Facebook Ads where the unit economics fit.
Where most accounts see pest control cost-per-lead drop by 40–60% inside 60 days.
Pest Control Local SEO & Google Business Profile
Google Business Profile (GBP) optimization for the pest control vertical — profile completion, service-area tuning by route segment, services list against searcher language, Q&A seeded with the real questions you get on the phone, and a review-velocity system so your count actually moves month over month. Local pack ranking and Google Maps visibility for every neighbourhood your trucks already serve.
Local pack visibility usually moves inside 30 days.
Landing Page Friction Fixes
If your GBP is sending leads to a page that loses half of them, three structural fixes usually solve it: tappable phone, 4-field quote form, instant-quote logic for common pest types and property sizes. A full website redesign is almost never the answer.
Most operators don't need this. We'll tell you if you do.
Conversion Tracking & Attribution
Calls, form fills, and booked stops — all attributed back to the keyword, ad group, and route segment that drove them. If you can't see which campaign is filling Tuesday's gap, you can't make decisions about where to spend more. Includes Google Ads conversion tracking, GA4 events, and call-tracking integration.
Often the highest-leverage fix in the entire engagement.
Monthly Review & Optimization
Once the rebuild is in, monthly check-ins on cost-per-lead, Quality Score drift, new keyword opportunities, and seasonal shifts (wasps spike May–August, rodents October–February, bed bugs run year-round). We adjust as the data moves.
Month-to-month. No annual contracts.
You don't have to take all seven. Most operators start with the free audit (Step 01), decide whether to open the account up for an inside review (Step 02), then take one or two of the highest-leverage items after that. The diagnostic tells you the order.
Pest control marketing across Ontario.
Remote-first engagement. We don't need to be in your city to fix your account — the work happens in your Google Ads, GBP, and analytics, not on your truck route.
Southwestern + Central Ontario
Windsor · London · Hamilton · Kitchener · Guelph · Burlington · Oakville · Cambridge · Sarnia · Chatham · Brantford · Woodstock · Stratford · St. Thomas
Ontario-wide
Toronto · Mississauga · Ottawa · Burlington · Oakville · Brantford · Barrie · Niagara · the GTA · Vancouver · Calgary · Edmonton · Winnipeg · Saskatoon · Regina · Halifax · Moncton · St. John's · Quebec City · Montreal (English-language accounts)
The platform underneath
The work is delivered on the LocaliQ platform — campaign management, conversion tracking, and reporting infrastructure built for local service operators. That's the rails. The diagnosis, account structure, and ongoing decisions are mine. See the data behind every engagement, or read the five patterns we look for first.